/* =========================================================
   Merchandising Personalizzato — styles
   Concept: atelier della stampa · campionario/chip system
   ========================================================= */

:root{
  --ink:#191520;
  --ink-2:#57525f;
  --paper:#fbf9f5;
  --paper-2:#f2ede4;
  --sand:#e7e0d3;
  --line:#e2dbcd;
  --magenta:#e31b6d;
  --magenta-dark:#c30f5a;
  --white:#ffffff;

  --maxw:1160px;
  --gutter:clamp(20px,5vw,48px);
  --radius:18px;
  --radius-sm:11px;

  --font-display:"Bricolage Grotesque",-apple-system,system-ui,sans-serif;
  --font-body:"Hanken Grotesk",-apple-system,system-ui,sans-serif;

  --shadow:0 1px 2px rgba(25,21,32,.05),0 14px 40px -18px rgba(25,21,32,.22);
  --shadow-lg:0 30px 70px -30px rgba(25,21,32,.4);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:var(--font-body);
  color:var(--ink);
  background:var(--paper);
  font-size:17px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{max-width:100%;display:block;height:auto}
a{color:inherit;text-decoration:none}

h1,h2,h3,h4{font-family:var(--font-display);font-weight:700;line-height:1.04;letter-spacing:-.02em;margin:0}
h1{font-size:clamp(2.5rem,6vw,4.6rem);font-weight:800;letter-spacing:-.035em}
h2{font-size:clamp(1.9rem,3.8vw,3rem)}
h3{font-size:1.22rem;letter-spacing:-.015em}
p{margin:0}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--gutter);width:100%}

.skip-link{position:absolute;left:-999px;top:0;background:var(--ink);color:var(--paper);padding:.7em 1.2em;z-index:200;border-radius:0 0 8px 0}
.skip-link:focus{left:0}

/* ---------- Buttons ---------- */
.btn{
  --b:var(--ink);
  display:inline-flex;align-items:center;justify-content:center;gap:.5em;
  font-family:var(--font-display);font-weight:700;font-size:1rem;letter-spacing:-.01em;
  padding:.92em 1.5em;border-radius:999px;border:1.5px solid transparent;
  cursor:pointer;transition:transform .18s ease,background .18s ease,box-shadow .18s ease,color .18s;
  white-space:nowrap;
}
.btn:active{transform:translateY(1px)}
.btn-primary{background:var(--magenta);color:var(--white);box-shadow:0 10px 24px -12px var(--magenta)}
.btn-primary:hover{background:var(--magenta-dark);box-shadow:0 14px 30px -12px var(--magenta)}
.btn-ghost{background:transparent;border-color:var(--ink);color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--paper)}
.btn-sm{padding:.62em 1.15em;font-size:.92rem}
.btn-block{width:100%;padding:1.05em}

/* ---------- Header ---------- */
.site-header{
  position:sticky;top:0;z-index:100;
  background:color-mix(in srgb,var(--paper) 82%,transparent);
  backdrop-filter:saturate(1.4) blur(12px);
  border-bottom:1px solid var(--line);
}
.header-inner{display:flex;align-items:center;gap:1.5rem;height:70px}
.brand{display:flex;align-items:center;gap:.6rem;margin-right:auto}
.brand-chip{flex:none}
.brand-text{font-family:var(--font-display);font-weight:800;font-size:1.06rem;line-height:1;letter-spacing:-.03em;color:var(--ink);display:flex;flex-direction:column}
.brand-text-2{color:var(--magenta)}
.main-nav{display:flex;gap:1.8rem}
.main-nav a{font-weight:600;font-size:.98rem;color:var(--ink-2);transition:color .15s}
.main-nav a:hover{color:var(--ink)}
.nav-toggle{display:none;flex-direction:column;gap:5px;background:none;border:0;padding:8px;cursor:pointer}
.nav-toggle span{width:24px;height:2px;background:var(--ink);border-radius:2px;transition:.25s}

/* ---------- Eyebrow ---------- */
.eyebrow{display:inline-flex;align-items:center;gap:.55em;font-family:var(--font-display);font-weight:700;font-size:.8rem;letter-spacing:.04em;text-transform:uppercase;color:var(--ink-2);margin:0 0 1rem}
.eyebrow-dot{width:9px;height:9px;border-radius:2px;background:var(--magenta)}
.eyebrow-light{color:rgba(251,249,245,.7)}

/* ---------- Hero ---------- */
.hero{padding:clamp(2.5rem,6vw,5rem) 0 clamp(3rem,6vw,5.5rem);position:relative}
.hero::before{content:"";position:absolute;inset:0;background:
  radial-gradient(120% 80% at 85% -10%,rgba(227,27,109,.08),transparent 55%),
  radial-gradient(90% 70% at -5% 10%,rgba(46,125,91,.06),transparent 50%);
  pointer-events:none}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(2rem,5vw,4.5rem);align-items:center;position:relative}
.hero-copy{max-width:34rem}
.hl{position:relative;white-space:nowrap;color:var(--magenta)}
.hl::after{content:"";position:absolute;left:0;right:0;bottom:.06em;height:.14em;background:var(--magenta);opacity:.28;border-radius:4px}
.hero-sub{font-size:1.16rem;color:var(--ink-2);margin:1.4rem 0 2rem;max-width:30rem}
.hero-actions{display:flex;flex-wrap:wrap;gap:.8rem}
.tech-row{list-style:none;display:flex;flex-wrap:wrap;gap:.5rem .55rem;padding:0;margin:2.4rem 0 0}
.tech-row li{font-family:var(--font-display);font-weight:600;font-size:.82rem;color:var(--ink-2);padding:.42em .85em;border:1px solid var(--line);border-radius:999px;background:var(--white)}

.hero-media{position:relative}
.hero-media>img{border-radius:var(--radius);box-shadow:var(--shadow-lg);aspect-ratio:4/5;object-fit:cover;width:100%}
.float-chip{
  position:absolute;left:-18px;bottom:26px;
  background:var(--white);border:1px solid var(--line);border-radius:var(--radius-sm);
  padding:1rem 1.3rem 1rem 1.15rem;box-shadow:var(--shadow);
  display:flex;flex-direction:column;line-height:1.15;
}
.float-chip strong{font-family:var(--font-display);font-size:1.35rem;letter-spacing:-.02em}
.float-chip span:last-child{font-size:.86rem;color:var(--ink-2)}
.float-chip-hole{width:26px;height:5px;border-radius:3px;background:var(--magenta);margin-bottom:.6rem}

/* ---------- Strip ---------- */
.strip{background:var(--ink);color:var(--paper)}
.strip-inner{padding:clamp(2rem,4vw,3rem) var(--gutter);display:grid;grid-template-columns:auto 1fr;gap:.4rem 2.5rem;align-items:baseline}
.strip-lead{font-family:var(--font-display);font-weight:800;font-size:clamp(1.4rem,2.6vw,2rem);letter-spacing:-.03em;color:var(--white)}
.strip-text{color:rgba(251,249,245,.75);font-size:1.05rem;max-width:52ch}
.strip-text strong{color:var(--white)}

/* ---------- Sections ---------- */
.section{padding:clamp(3.5rem,7vw,6.5rem) 0}
.section-alt{background:var(--paper-2)}
.section-head{max-width:40rem;margin:0 auto clamp(2.2rem,4vw,3.4rem);text-align:center}
.section-head-left{margin-left:0;margin-right:0;text-align:left}
.section-intro{color:var(--ink-2);font-size:1.1rem;margin-top:1rem}

/* ---------- Chip grid (campionario) ---------- */
.chip-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.3rem}
.chip{
  --c:var(--magenta);
  position:relative;background:var(--white);border:1px solid var(--line);
  border-radius:var(--radius);overflow:hidden;display:flex;flex-direction:column;
  min-height:230px;transition:transform .2s ease,box-shadow .2s ease;
}
.chip::before{content:"";position:absolute;top:16px;left:16px;width:30px;height:6px;border-radius:4px;background:var(--c);z-index:2}
.chip:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.chip-swatch{flex:1;min-height:120px;background:
  linear-gradient(150deg,color-mix(in srgb,var(--c) 100%,transparent),color-mix(in srgb,var(--c) 72%,#000 6%));}
.chip-photo{grid-row:span 1}
.chip-photo img{width:100%;height:190px;object-fit:cover}
.chip-body{padding:1.2rem 1.3rem 1.4rem}
.chip-body h3{margin-bottom:.4rem}
.chip-body p{font-size:.96rem;color:var(--ink-2)}
.chip-accent .chip-swatch{--c:#f2b705}

/* ---------- Steps ---------- */
.steps-grid{display:grid;grid-template-columns:.95fr 1.05fr;gap:clamp(2rem,5vw,4rem);align-items:center}
.steps-media img{border-radius:var(--radius);box-shadow:var(--shadow);aspect-ratio:3/4;object-fit:cover;width:100%}
.steps{list-style:none;padding:0;margin:1.5rem 0 0;display:flex;flex-direction:column;gap:1.4rem;counter-reset:s}
.steps li{display:flex;gap:1.1rem;align-items:flex-start}
.step-n{flex:none;width:2.5rem;height:2.5rem;border-radius:10px;background:var(--ink);color:var(--paper);display:grid;place-items:center;font-family:var(--font-display);font-weight:800;font-size:1.1rem}
.steps li:nth-child(2) .step-n{background:var(--magenta)}
.steps h3{margin-bottom:.2rem}
.steps p{color:var(--ink-2);font-size:1rem}

/* ---------- FAQ ---------- */
.faq-wrap{max-width:820px}
.faq-list{margin-top:2rem;border-top:1px solid var(--line)}
.faq-item{border-bottom:1px solid var(--line)}
.faq-item summary{
  cursor:pointer;list-style:none;padding:1.15rem 2.5rem 1.15rem 0;position:relative;
  font-family:var(--font-display);font-weight:700;font-size:1.12rem;letter-spacing:-.015em;
}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary::after{content:"+";position:absolute;right:.2rem;top:50%;transform:translateY(-50%);font-size:1.6rem;font-weight:400;color:var(--magenta);transition:transform .2s}
.faq-item[open] summary::after{transform:translateY(-50%) rotate(45deg)}
.faq-item p{padding:0 0 1.3rem;color:var(--ink-2);max-width:70ch}

/* ---------- Form / dark section ---------- */
.section-dark{background:var(--ink);color:var(--paper)}
.form-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(2rem,5vw,4rem)}
.form-intro h2{color:var(--white)}
.form-intro>p{color:rgba(251,249,245,.72);margin-top:1rem;max-width:34ch}
.form-perks{list-style:none;padding:0;margin:1.8rem 0 0;display:flex;flex-direction:column;gap:.7rem}
.form-perks li{position:relative;padding-left:1.7rem;color:rgba(251,249,245,.9)}
.form-perks li::before{content:"";position:absolute;left:0;top:.55em;width:9px;height:9px;border-radius:2px;background:var(--magenta)}
.form-alt{margin-top:2rem;font-size:.95rem;color:rgba(251,249,245,.72)}
.form-alt a{color:var(--white);text-decoration:underline;text-decoration-color:var(--magenta);text-underline-offset:3px}

.lead-form{background:var(--paper);color:var(--ink);border-radius:var(--radius);padding:clamp(1.4rem,3vw,2.2rem);box-shadow:var(--shadow-lg)}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:1rem}
.field{display:flex;flex-direction:column;gap:.4rem;font-weight:600;font-size:.88rem;margin-bottom:1rem}
.field input,.field select,.field textarea{
  font-family:var(--font-body);font-size:1rem;font-weight:400;color:var(--ink);
  padding:.75em .85em;border:1.5px solid var(--line);border-radius:10px;background:var(--white);
  transition:border-color .15s,box-shadow .15s;width:100%;
}
.field textarea{resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--magenta);box-shadow:0 0 0 3px rgba(227,27,109,.14)}
.consent{display:flex;gap:.65rem;align-items:flex-start;font-size:.86rem;color:var(--ink-2);margin:.3rem 0 1.2rem}
.consent input{margin-top:.2rem;accent-color:var(--magenta);flex:none;width:16px;height:16px}
.consent a{text-decoration:underline;text-underline-offset:2px}
.hp-field{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
.form-feedback{margin-top:.9rem;font-weight:600;font-size:.95rem;min-height:1.2em}
.form-feedback.ok{color:#1f7a4d}
.form-feedback.err{color:var(--magenta-dark)}

/* ---------- Footer ---------- */
.site-footer{background:var(--ink);color:rgba(251,249,245,.72);padding:clamp(2.5rem,5vw,4rem) 0 2rem;border-top:1px solid rgba(255,255,255,.08)}
.footer-inner{display:grid;grid-template-columns:1.6fr 1fr 1fr 1.2fr;gap:2rem}
.footer-brand-name{color:var(--white);font-size:1.15rem;margin-bottom:.9rem}
.footer-brand p{margin-top:.6rem;font-size:.95rem;max-width:32ch}
.footer-legal{font-size:.85rem;opacity:.7;margin-top:.9rem}
.footer-col h4{font-family:var(--font-display);color:var(--white);font-size:.95rem;margin-bottom:1rem;letter-spacing:.02em}
.footer-col a{display:block;font-size:.94rem;padding:.28rem 0;color:rgba(251,249,245,.72);transition:color .15s}
.footer-col a:hover{color:var(--white)}
.footer-social{display:flex;gap:1rem;margin-top:1rem}
.footer-social a{padding:0}
.footer-bottom{margin-top:2.5rem;padding-top:1.5rem;border-top:1px solid rgba(255,255,255,.08);font-size:.85rem;opacity:.65}

/* ---------- Cookie banner ---------- */
.cookie-banner{position:fixed;left:16px;right:16px;bottom:16px;z-index:150;background:var(--ink);color:var(--paper);border-radius:var(--radius);box-shadow:var(--shadow-lg);animation:cookieUp .4s ease}
@keyframes cookieUp{from{transform:translateY(20px);opacity:0}to{transform:translateY(0);opacity:1}}
.cookie-inner{display:flex;align-items:center;gap:1.5rem;padding:1.1rem 1.4rem;max-width:var(--maxw);margin:0 auto;flex-wrap:wrap}
.cookie-inner p{font-size:.9rem;color:rgba(251,249,245,.85);flex:1;min-width:260px}
.cookie-inner a{color:var(--white);text-decoration:underline;text-underline-offset:2px}
.cookie-actions{display:flex;gap:.6rem;flex-shrink:0}
.cookie-banner .btn-ghost{border-color:rgba(255,255,255,.4);color:var(--paper)}
.cookie-banner .btn-ghost:hover{background:var(--paper);color:var(--ink)}

/* ---------- Focus ---------- */
:focus-visible{outline:3px solid var(--magenta);outline-offset:2px;border-radius:4px}

/* ---------- Responsive ---------- */
@media (max-width:900px){
  .hero-grid,.steps-grid,.form-grid{grid-template-columns:1fr}
  .steps-media{order:2}
  .chip-grid{grid-template-columns:repeat(2,1fr)}
  .strip-inner{grid-template-columns:1fr;gap:.6rem}
  .footer-inner{grid-template-columns:1fr 1fr}
  .hero-media{max-width:460px}
}
@media (max-width:640px){
  body{font-size:16px}
  .main-nav,.header-cta{display:none}
  .nav-toggle{display:flex}
  .site-header.nav-open .main-nav{
    display:flex;flex-direction:column;position:absolute;top:70px;left:0;right:0;
    background:var(--paper);border-bottom:1px solid var(--line);padding:1rem var(--gutter);gap:.4rem}
  .site-header.nav-open .main-nav a{padding:.6rem 0}
  .chip-grid{grid-template-columns:1fr}
  .field-row{grid-template-columns:1fr}
  .footer-inner{grid-template-columns:1fr}
  .float-chip{left:auto;right:12px;bottom:12px}
  .cookie-inner{flex-direction:column;align-items:stretch}
  .cookie-actions .btn{flex:1}
}

/* ---------- Reduced motion ---------- */
@media (prefers-reduced-motion:reduce){
  *{animation-duration:.001ms !important;transition-duration:.001ms !important;scroll-behavior:auto}
}

/* ========================================================
   GUIDE / BLOG
   ======================================================== */
.breadcrumb{font-size:.85rem;color:var(--ink-2);padding:1.4rem 0 0}
.breadcrumb a{text-decoration:underline;text-underline-offset:2px}
.breadcrumb span{margin:0 .4em;opacity:.5}

.article-hero{padding:1.5rem 0 clamp(1.5rem,3vw,2.5rem);border-bottom:1px solid var(--line)}
.article-hero h1{font-size:clamp(2.1rem,4.4vw,3.4rem);max-width:20ch}
.article-meta{display:flex;flex-wrap:wrap;gap:.5rem 1.2rem;margin-top:1.2rem;font-size:.9rem;color:var(--ink-2)}
.article-meta .tag{font-family:var(--font-display);font-weight:600;color:var(--magenta)}

.prose{max-width:70ch;margin:clamp(2rem,4vw,3rem) 0;font-size:1.08rem}
.prose>p,.prose>ul,.prose>ol{margin:0 0 1.3rem}
.prose h2{font-size:clamp(1.5rem,2.6vw,2rem);margin:2.6rem 0 1rem}
.prose h3{font-size:1.2rem;margin:1.8rem 0 .6rem}
.prose ul,.prose ol{padding-left:1.3rem}
.prose li{margin:.4rem 0}
.prose li::marker{color:var(--magenta)}
.prose a{text-decoration:underline;text-decoration-color:var(--magenta);text-underline-offset:3px;font-weight:600}
.prose strong{font-weight:700}
.prose blockquote{margin:1.8rem 0;padding:1rem 1.4rem;border-left:4px solid var(--magenta);background:var(--paper-2);border-radius:0 10px 10px 0;font-size:1.05rem}
.prose blockquote p{margin:0}

.cta-block{background:var(--ink);color:var(--paper);border-radius:var(--radius);padding:clamp(1.6rem,3vw,2.4rem);display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:1.2rem;margin:1rem 0 3rem}
.cta-block h3{color:var(--white);font-size:1.4rem;max-width:24ch}
.cta-block p{color:rgba(251,249,245,.72);margin-top:.4rem;max-width:40ch}

/* Guide index */
.guide-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1.3rem;margin:2.5rem 0 1rem}
.guide-card{display:flex;flex-direction:column;background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:1.6rem 1.5rem;transition:transform .2s,box-shadow .2s}
.guide-card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.guide-card .tag{font-family:var(--font-display);font-weight:600;font-size:.78rem;text-transform:uppercase;letter-spacing:.04em;color:var(--magenta)}
.guide-card h2{font-size:1.3rem;margin:.6rem 0 .5rem;letter-spacing:-.02em}
.guide-card p{color:var(--ink-2);font-size:.98rem;flex:1}
.guide-card .read{margin-top:1rem;font-family:var(--font-display);font-weight:700;font-size:.92rem}
.guide-card .read::after{content:" →"}

@media (max-width:720px){
  .guide-grid{grid-template-columns:1fr}
  .cta-block{flex-direction:column;align-items:flex-start}
}